Marketing is a process needed by each and every company to promote their sales and product in order to satisfy the consumer or customer and also benefits their company. The significant part of marketing is advertisement. Through advertisements, products are marketed in a way that their products should reach the customer and in turn to get the response of the customer. It is also used to enhance the brand loyalty of the company’s products. In the past decades, the products are marketed via telecommunication systems like radio, television, newspapers, magazines etc. These channels influence more and help to reach the customer efficiently and effectively.
The marketing field gets enlarged by mobile marketing. Through SMS more and more products are advertised to promote the sales. As the technology enhances all the fields, marketing can also get influenced by internet. As the growth of internet attains peak in recent days, they paved the way for most of the companies to promote their product effectively and also interactively. This type of marketing is named as Internet Marketing.
Internet marketing is otherwise named as online marketing which supports most of the E- commerce businesses. It changed the marketing dynamics vastly from offline mode to online mode. The greatest advantage of internet marketing is customization. For offline marketing is just based on the region, place and type of customer whereas in online marketing is open to all. Whoever needs it can access the purchase the product based on their requirement. It removes the obstructions related to time zone, region, and also the lack of remote access. It enhances the global access of a product. This enables to access the brand loyal product in a worldwide basis. Thus it facilitates the product to reach the nook and corner of the world.
Internet marketing is also classified into 3 types; they are web marketing, email marketing and social media marketing. Web marketing involves all types of e-commerce websites, search engines, online advertising agencies, promotional websites etc. Email marketing involves advertising and promotional activities of the company to make the product to reach their prospective customers. Social media marketing enable the organization to get various view of the customer about their products. It is done by posting ads in social networking sites like face book, twitter, you tube etc.
Advantage of internet marketing
The merits of internet marketing are to provide the company or organization to reach the target by its potential and interactivity. These create impulsive purchase of product by the customer and also give good response to the corresponding companies. It increases the visits to their website and helps to build the good relationship with the customers. With respect to the familiarity of the product, design of website, visits directly enhances the ordering a product and to get information of product and many more. The other merit it does not depend on the time limit for purchasing. The internet marketing works all round the clock. It gives time independence ability so that the websites of a company to be active. As it is a pull medium process, it attracts more customer than the push medium process like news papers, TV, radio etc.